Tourism Amlan Launches New Video Marketing for its Top Tourist Attractions

Before bowing to 2017 and saying hello to a new year, Tourism Amlan (TA) launches two new videos in line with its mission to promote Amlan’s top tourist attractions.

We feature both the Animal Kingdom and the Adventure Park–Dreamland Nature and Adventure Park (DNAP)—in two short 2-minute videos promoting the beautiful landscape and natural offerings of Amlan as a way to showcase all of the great attractions that DNAP has to offer; to invite those who have never visited our great municipality; and to encourage those familiar to visit again.

On a tight budget, we needed a production studio that could handle the whole nine yards of the project.  Without breaking the bank—we found one, JM Photovideo. We are very happy with the result and more to come in 2018 with this great production studio.

Our greatest appreciation to all those who went out their way to make this video production successful:  LGU-Amlan headed by Mayor Gino P. dela Cruz, Dreamland Nature and Adventure Park, Provincial Tourism Office headed by Myla Bromo-Abellana, GB Lutz Aguilar, JM Aguilar, Jane Aguilar, US Peace Corps Response Volunteer Tarche Collins, Tourism Amlan staff, and many more.

Again, thank you for sharing your time, knowledge and experience with Tourism Amlan.

Wowing the Judges During the Talent Competition of Miss Amlan 2017

More than just their pretty faces and lovely figures, candidates in beauty pageants now have to hurdle another pageant segment to showcase their natural ability to wow the judges.  The eight candidates just did that during the Miss Amlan 2017 Beauty Pageant Talent Competition last Saturday, November 18 at the Amlan Central Square.  The talent competition was brought back to the Miss Amlan Beauty Pageant in response to the growing number of requests from fans and critics alike who argued that there is more to these candidates than meets the eye.

Any talent is allowed, and the candidate is given the creative freedom to showcase her ability, be it in dancing, singing, acting, and everything in between.  There are several qualities a judge looks for in a talent presentation.  Candidates’ performances are judged on execution and skill, technical difficulty, choreography, and overall impact.  The Panel of Judges was composed of:

Tarche Collins

Liz Foster

Bobbit Ramirez

April Angel Bersabal

Alfred Campoy

After the competition, the Pageant Committee announced the top three performers in no particular order.  The Best in Talent Award will be announced during the Miss Amlan 2017 Selection and Coronation Night on November 27, 2017.

Here are the candidates’ individual talent presentation:

Candidate #1  Rikah Nina Silorio

Candidate #2  Irish Mae Alparo

Candidate #3  Princess Ann Montecino

Candidate #4  Jennifer Gutib

Candidate #5  Cyra Mendieta

Candidate #6  Khaela Jean Turco

Candidate #7  Daphnie Ann Reso

Candidate #8 Rica Carolyne Sesnorio




All Set for Amlan Fiesta 2017!

We’re mid-month and we’ve got more activities prepared in the run-up to our Amlan Annual Fiesta Celebration. Up next this Friday, Nov 17 at 8pm is the Fun and Entertainment Extravaganza, a showcase of national and local talents, brought to us by Congressman Chiquiting Sagarbarria.

variety show

Here are some photos during the recently concluded Presentation of Candidates of Miss Amlan 2017 Beauty Pageant last Nov 11, 2017. Credits to Randy Millares, the pageant’s official photographer.


Get the lowdown on Amlan Fiesta 2017 by following us. Check out also the calendar below.  Kudos to the Fiesta Directorate 2017, headed by Randy Millares.

Amlan Calendar of Events

Bring Home the Bacon, Guys!!!

In a few days, all roads will lead to the Freedom Park as the province hosts the biggest celebration of all, that of Buglasan Festival of Festivals 2017.  This year’s theme, “Transforming NegOr Into a Sustainable Ecotourism Hub by 2025” lends itself to showcasing the many natural and cultural attractions the province is endowed with and the sustained drive to promote while conserving them at the same time for future generations to enjoy.

Mounting an annual event has one great challenge to the organizer: how to outdo last year’s staging of the festivities.  But the Negros Oriental Tourism Council has always done that, making sure its hosting gets better, and guests and visitors get to experience something new every year.

Amlan is again participating; our annual support to the celebration is unwavering.  We’ve produced winners in the past years, and we’re banking on this year’s entries to do the same.  Our town is competing in the following events:

Miss Negros Oriental 2017  –  Justine May Y. Racal – Proclaimed Miss Amlan 2016, Justine wowed the judges as well as the audience with her neo-classical ballet rendition during the Talent Competition where she made it to the top 5 in the Best in Talent category. (photo from Miss Negros Oriental FB page)


Buglasan Education Environment  Tourism  –  Amlan DepEd District placed second  in this event last year where school divisions compete to best each other in floats centered on the advocacy for tourism, education and environment.

Amlan District BEET float

Ukulele Ensemble Competition  –  Pupils from the Amlan Central Elementary School have weeks to practice and master their rendition of one of the most popular nursery rhymes, “May Palaka,” and a beautiful take of a local folksong, “Inday Kororoche.”

Ukulele ensemble-2
ACES Ukulele Ensemble

Minus-One Singing Duet Competition Bulilit Division  –  Dhanielle T. Solitana – a grade 7 student at the Amlan National High School whose ambition is to become a teacher,  Dhanielle loves belting out songs of OPM artists.  Asked to describe himself in one word, he replied, “happy.”  Tracy Anne S. Merced – To help the poor in their medical needs, Tracy intends to pursue a career in Medicine while chasing her lifelong dream of becoming a professional singer.  She is currently a grade 6 student at Bio-os Elementary School.  Food of choice in the kitchen?  “Adobong talong,” she quipped.

Tracy and Daniel-2
Tracy and Dhanielle

Rap Competition  –  Undefined Rhyme Familia (Alixes Rey O. Ruales,  Jay Jhontoo A. Omay, Jhon Paullie O. Sunico) – The groups hails from Upper Jugno and will rap about going around the province to sample all the attractions in the aptly called song, “Suroy Ta Sa Negros.”

Alixes and Jay

Minus-One Singing Competition Senior Division  –  Janet Sabanal – currently operates a homebased micro business,  Janet does sing on special events during her free time.  She also takes the vocalist role in the local band called Vendetta.

Janet Sabanal-2

Minus-One Singing Competition Bulilit Division  –  Althea Clarisse Saguban –  A grade 7 student at the Amlan National High School, Althea’s list of favorite artists includes Leah Salonga,  Sarah Geronimo and Celine Dion.  She wants to become a renowned chef someday.


Live Band Competition  –  Friday Acumen (Janreb R. Quinicot,  Matthew C. Silorio,  Rogel Benson,  Junneil B. Petagara,  Karl Xander B. Wamar)  – Martt, Junneil and Karl are all LGU-Amlan employees, Rogel does part-time handyman job while Janreb is a college student at NORSU.

Friday Acumen

Hip-hop/Modern Dance Competition  –  Kei dela Cruz, daughter of LGU-Amlan’s Municipal Administrator, forms part of Lifestyle Group that will represent Amlan in this competition.

To all our participants, we wish you the best of luck!

Showcasing Amlan to Global Buyers at the 28th Philippine Travel Mart


The Philippine Tour Operators Association (PHILTOA), the official organizer of the annual Philippine Travel Mart (PTM) hosted the 28th PTM on September 1-3, 2017 at SMX Convention Center.

The 28th PTM offered the best platform for bigger opportunities to exhibitors, including the Province of Negros Oriental and the Local Government Unit of Amlan in showcasing their destinations and tourism offerings to local and foreign visitors. The regular main feature of the event included:

  • Sale ng Bayan – a B to C meeting that allowed travelling consumers to “book and buy” promotional holiday packages, one time promotional deals on international and domestic airfares, accommodation and other tourism related services. The Philippines as host of the Visit ASEAN @ 50 Golden anniversary celebration highlighted not only Philippine destinations and packages but also ASEAN + 3 (China, Japan and Korea). Under the theme 50 Shades of FUN at Visit Asean @ 50, PHILTOA intended to present at least minimum of 50 tour offerings with the region.
  • Cultural events on stage once again featured the Eco Chorale, Harana ng Kundiman, Patimpalak ng Kasuotang Pilipino, Cultural Dance Competition and the Philippine Tourism Quiz Bee Finals.

The Philippine Tour offerings under the “Sale ng Bayan“ included island fun tour caravan, and the latest bucket list destinations featuring the less travelled tour destinations in the Philippines.

ASEAN + 3 offerings ranged from special air fares to vacation packages to any ASEAN destination + 3 (China, Japan and Korea) and other exciting destinations to the rest of the world via ASEAN countries in support of the ASEAN Integration and ASEAN Economic Community.

Kudos to PHILTOA in bringing hundred of exhibitors under one roof!


Pista and Pirya – One Big Party


I just can’t in my wildest imagination think of a town or a village without a fiesta celebration.  Everyone just agrees – we love fiestas, and we love the celebration as well as the excitement and the headache that go with it.  The fiesta is the time of the year when families, friends and colleagues get together to eat and drink to their hearts’ delight.  The occasion is festive, raucous, and everyone is in the spirit of one big party.  It brings home people who have left to regain their sense of belonging by meeting new faces, seeing old faces, and mixing both in an enthusiastic meet-up.

To the host families, this is the time to spend the money they’ve saved up for this day and dish out an array of dishes and desserts for the guests.  Nowadays, the lechon has become almost mandatory as it defines a party as its best. No guest list required – the fiesta is an open invitation.

We soaked in the spirit again yesterday, joining the thousands who headed inland to Barangay Tambojangin, for the feast of Sr. San Roque.  So yes, I made a valid excuse for the fiesta as my cheat day, threw my diet plan out of the window and promised to jog off the extra calories this weekend.

Having had my fill at both lunch and dinner, the rest of the evening was spent wandering around the “piryahan” for some good-old fun time with friends.  The “ligot” had me enthralled as a huge crowd was gathered around it to bet in.  Nope, betting’s not my game, but I was just as happy as those who placed bets. Everyone had an enjoyable time!  Up next soon – Basiao in Jugno!

* thanks to Lorelie Sun and her family for the sumptuous food.


Quality thru Progressive Accreditation System is the Way to Go

Getting out of the office and into another location is surely welcome but having to wake up at 230am to get to the seminar venue at 9am?  This is insanely burdensome for a person like me who hates the early morning grind. But I just did that to attend the Department of Tourism – Region 7’s Progressive Accreditation System – ASEAN Standards seminar in Cebu City, and it was well worth it!

Not wanting to stay overnight ahead of the seminar, I forced myself out of bed during the wee hours on Tuesday last week, got myself into the shower, and broke myself out of somnolence as the rush of cold water hit my system.

I was with Councilor Ana Linda Esparcia who chairs the Committee on Tourism and my Mayor Gino dela Cruz as we took the first Maayo Shipping barge out of Tampi to Samboan.   The early morning trip from Samboan was a breeze and afforded us some time to grab some good eats along the way.  The speedy drive was slowly interrupted by a traffic buildup that started in Carcar City and went all the way to the City of Talisay.  The morning rush hour and slight vertigo I was experiencing were marring an otherwise beautiful day, but we eventually made our way to Parklane International Hotel.

We were just in time for the program to start, barely enough to say hi and hello, exchange pleasantries among friends and colleagues in the industry, and settled into our seats as the first speaker began her lecture on Progressive Accreditation System.  The lecture piqued my interest as this would have repercussions on the local tourism industry in Amlan.  The whole day seminar brought some new takes on accreditation, and with my excitement to learn more of the process itself, I spent a good deal of my time taking down notes and making some comments as the lecture moved along.

Setting standards in the Philippine tourism industry is not a new dimension.  The industry embraced the concept of quality and competency a long time ago back in the 70s when tourism businesses went through the process of licensing.  In response to maintaining and sustaining a competitive Philippine tourism industry in the 21st century, the Department of Tourism has intensified its effort in having tourism service providers undergo a progressive accreditation system designed to encourage the latter in having their business transformed through accreditation.

There are as many different levels of accreditation as there are different establishments that make up, say the accommodations industry.  Yet, the procedures and guidelines are simplified, criteria and accreditation requirements are straightforward, and incentives are attractive so tourism businesses are encouraged to be accredited.

With the ASEAN integration, the regional tourism industry is levelling up its principle of service excellence by setting standards across the whole industry, in green hotels, homestays, spa services to name a few.  With progressive accreditation, it is hoped that service standards are improved, guests get a fair exchange of their money spent, tourism products and services get reinvented to a higher quality, and the whole ASEAN tourism industry remain competitive.